✦  Finalist 2026 · Hammersmith & Fulham Business Awards

Own Your Glow

A handmade balm born in a London kitchen, from a sister to her brother — now a small house of natural skincare named for the goddess.

Discover Shakti Our Story
@devi_london
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Devī jars
The Origin

A name that means
goddess

In late 2024, my brother Agastya was eight and swimming four times a week. The chlorine took its toll — rashes, dry patches, the skin around his lips red and sore. Nothing we found felt gentle enough to put on skin that young.

So I started reading about ingredients and testing at home. At the beginning of 2025 I made the first balm. Watching his skin heal — and watching him feel better about it — was the moment I understood this might help other people too.

Devī means goddess in Sanskrit. The first balm is called Shakti — power. Every jar is still made by hand, in small batches, at home in London.

Minnolli KanthedFounder
2024The problem appears
2025First balm made
Spring '26First jars sold
Summer '26Awards finalist
The Signature

Shakti
body balm

A rich, water-free balm that melts at the touch of skin. Built for skin that has been through something — chlorine, winter wind, a long day. No water, no synthetic preservatives, nothing to bulk it out.

Vegan friendlySensitive skinSmall batchCruelty free
5Core ingredients
30mlAmber glass
0%Water & fillers
£6per jar Order a jar
Handmade in LondonShakti balm texture
Coming 2027 · The Collection

Four seasons,
one balm

The Formula

Five ingredients,
each doing a job

Shakti has a short ingredient list on purpose. Nothing is in there to bulk it out.

Almond, walnut and coconut oils are all nut-derived — please avoid Shakti if you have a nut allergy. Patch test first if your skin is sensitive. Not recommended for acne-prone skin.

The Ritual

A little goes
a long way

In Their Words

Devī, on real skin

Five people, five different reasons. Three photographed before and after — every review below is unedited and printed in full.

After using Devī Before using Devī
↔
BeforeAfter one week

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Burcu Turkoglu
Case 01  /  05Burcu Turkoglu · 42

“The first balm he was genuinely happy to use.”

I really enjoyed trying Devī’s first product, and it has made such a positive difference for my 9 year old son. He is a competitive swimmer, and because his feet are constantly exposed to water, the skin on his toes had started to peel and become irritated. Devī has helped to soothe and improve the condition of his skin, making a noticeable difference and helping his body recover after his long swimming sessions.

What makes Devī even more special for us is that my son struggles with tactile sensory issues, which has always made applying creams or lotions to his face and body quite challenging. Many products feel uncomfortable for him, but Devī’s light, non-sticky texture and beautiful, gentle scent made it the first balm he was genuinely happy to try and continue using.

I love that Devī is made with natural ingredients and fewer harsh chemicals compared to many other brands, meaning I feel confident allowing my son to use it anywhere on his body. It has become a soothing and practical part of his routine, especially after swimming.

Used on
Feet & body
Concern
Peeling, irritated skin
Routine
After every swim session
Photographed at
One week
Burcu Turkoglu · 42Mother of a nine-year-old competitive swimmer
After using Devī Before using Devī
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BeforeAfter one month

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Anya Piotrovskaya
Case 02  /  05Anya Piotrovskaya · 52

“One of the best products I have used in years.”

Since trying Devī, I cannot imagine my skincare routine without it. It is genuinely one of the best products I have used in many years.

It feels wonderfully light on the skin, has a gorgeous scent, and is not greasy at all. I use it as an overnight treatment, and my skin looks noticeably fresher in the morning — even after a less-than-perfect night’s sleep.

One of the things I value most is that my 12-year-old daughter and I can use the same product. As a competitive swimmer, she had begun to experience quite a few skin imperfections, particularly on her forehead. Devī has helped her enormously. Knowing that it is made with natural ingredients gives me confidence in letting her use it, and the results have made it more than worthwhile. She loves how it feels on her skin and, most importantly, she can see the difference herself.

Used on
Face, overnight
Concern
Forehead breakouts
Routine
Nightly, mother & daughter
Photographed at
One month
Anya Piotrovskaya · 52Sharing one jar with her twelve-year-old daughter
After using Devī Before using Devī
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BeforeAfter one month

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Agastya Kanthed
Case 03  /  05Agastya Kanthed · 9

“It made the colour go back to normal.”

Devī was really good at fixing my skin around my lips. It had gotten very red after swimming and then started to go black after being in the winter wind. Devī then made the colour go back to normal and also softened my skin. I love Devī!

Agastya is the founder’s younger brother. His skin, worn down by four swim sessions a week, is the reason the first batch of Shakti was ever made.

Used on
Around the mouth
Concern
Redness, then darkening
Cause
Chlorine & winter wind
Photographed at
One month
Agastya Kanthed · 9The reason Devī exists
Mary Roser
Case 04  /  05Mary Roser · 31

“Soft and hydrated even the morning after.”

I thought the product was great, I used it mostly at night before bed in my guasha routine. It worked well and kept my skin feeling soft and hydrated even the morning after. I loved the smell as well, felt very relaxing!

Shakti’s density is what makes it work as gua sha slip — it holds under the stone instead of absorbing away, then finishes as skincare rather than needing to be wiped off.

Mary Roser
Mary RoserNightly gua sha, London
Used on
Face, as gua sha slip
Routine
Nightly, before bed
Valued for
Lasting hydration
On the scent
“Very relaxing”
Prachi Goel
Case 05  /  05Prachi Goel · 40

“It protects my hair from feeling dry and brittle.”

Devī has a wonderful balm that’s been working great for me! I use it on my hair right before I go in a sauna or a steam room. In the sauna it protects my hair from feeling dry and brittle afterwards, and in the steam room the balm helps my hair feel softer and rejuvenated. I have yet to use the balm on my body but I’m sure it will work just as well as it does on my hair.

An unplanned use we didn’t formulate for — and the one that changed how the balm is described. Worked through dry ends, the butters form a barrier against dry heat.

Prachi Goel
Prachi GoelHair care, sauna & steam
Used on
Hair, mid-lengths & ends
Routine
Before sauna & steam
Concern
Dry, brittle hair
Discovered by
The customer, not us

Photographs are unretouched and shared with the permission of each family. Reviews are reproduced in full and in the reviewer’s own words. Skin is individual — these are personal experiences, not a promise of results.

Finalist2026H&F Awards
Recognition

A finalist within months of starting

Devī has been named a finalist in the Hammersmith & Fulham Business Awards 2026 — after only a couple of months of selling. A proud moment for a brand built from a teenager's kitchen table.

Ceremony · 17 September 2026 · The Civic Campus, Hammersmith

Beauty That Gives Back

Every jar leaves
something behind

Beyond skincare, 10% of profits is given to the Avanti Welfare Trust, a UK registered charity (no. 1145546) supporting welfare initiatives in India and London — so every product becomes part of a story greater than itself.

The Trust was founded and is chaired by Minnolli’s father. We name that plainly rather than leave it unsaid.

10%Of profits donated
43People helped so far
1145546Charity no. — verify →
Devī labels
Order

Made to order,
by hand

Every jar is made in a small batch and posted from London. Tell Minnolli what you need and she’ll come back to you personally, usually the same day.

How it works

  1. Send the form — no payment is taken here.
  2. Minnolli replies to confirm your order and send bank transfer details.
  3. Your jars are made in the next batch and posted, first class.
  4. Anything wrong, reply to that email and she’ll put it right.
Shakti balm · 30ml£6

Postage quoted at confirmation. Hand delivery free within Hammersmith & Fulham.

10% of profits from your order goes to the Avanti Welfare Trust, registered charity no. 1145546.

Good To Know

Questions, answered

What is actually in it?

Shea butter, coconut oil, sweet almond oil, apricot kernel oil and vitamin E. That is the whole list. There is no water in the balm, which is why it needs no synthetic preservative — microbes need water to grow. The full INCI list is printed on every jar.

I have a nut allergy. Can I use it?

No. Almond and coconut oils are nut-derived and the balm is not suitable if you have a nut allergy. Please do not use it, and do not give it to anyone who does.

Is it suitable for children?

It was originally made for a nine-year-old and is used by children in several of the families who reviewed it. Patch test on a small area first, avoid the eyes, and keep the jar out of reach of very young children.

Can I use it on my face?

A thin layer on clean skin, or as slip for a gua sha routine. It is a rich balm, so less than you think. It is not recommended for acne-prone skin.

How do I store it?

Away from heat and direct sunlight. The balm softens in a warm room and firms up again — that is normal for a butter-and-oil balm and does not affect it. Scoop with clean, dry fingers.

How is it delivered, and what if something is wrong?

Posted first class from London once your batch is made, usually within a few days. Hand delivered free within Hammersmith & Fulham. If a jar arrives damaged or is not what you expected, reply to your confirmation email within 14 days and Minnolli will replace it or refund you.

You say 10% of profits goes to charity. To whom?

To the Avanti Welfare Trust, a UK registered charity (no. 1145546) supporting welfare initiatives in India and London. The Trust was founded and is chaired by Minnolli’s father — we say so openly. Devī is not a charity itself; the 10% is calculated on profit, not turnover, and is given after each production run.

Who makes it?

Minnolli Kanthed, by hand, at home in London, in small batches, alongside school. Equipment is cleaned and sterilised before every batch.

Follow The Making

Behind every batch

@devi_london
Devī jars with eucalyptus The balm in the jar Devī jars by candlelight Hand-printed Devī labels